Using A/B testing to improve HMRC services
Posted by:
Jennifer Scott - Senior User Researcher, HMRC, Posted on:
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Categories:
Tips and techniques
![](https://userresearch.blog.gov.uk/wp-content/uploads/sites/102/2019/08/GDS-blog-main-image-e1565259533883-620x413.jpg)
In this post, Jennifer Scott, Senior User Researcher at HMRC, describes how they use A/B testing to learn about users and iterate services.