https://userresearch.blog.gov.uk/2014/11/05/doodles-on-why-doing-user-research-in-the-right-place-matters/

Doodles on why doing user research in the right place matters

Naintara Land, 5 November 2014 - Ethos, Research stories

I've been thinking (and doodling).

To sum up

As user researchers, our role is to mirror our users’ reality back to our product teams - in all its messy and convoluted glory - not the other way around.

We do this by scoping and carrying out research around the user, rather than the shape of the teams we sit in.

What we ask of our teams, is that they come on the journey with us (that they get to know their users) so we can make the right products, and make them well.

All artwork by GDS user researcher, Naintara Land. Keep in touch. Sign up to email updates from this blog. 

You may also be interested in:

• What user researchers do when they’re not researching

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1 comment

1. Sue 14 September 2015

   I love this. Naintara's excellent doodles helps simplify why user research at the right time is important, in a visual and fun way.

   Link to this comment

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