I've been thinking (and doodling).
To sum up
As user researchers, our role is to mirror our users’ reality back to our product teams - in all its messy and convoluted glory - not the other way around.
We do this by scoping and carrying out research around the user, rather than the shape of the teams we sit in.
What we ask of our teams, is that they come on the journey with us (that they get to know their users) so we can make the right products, and make them well.
All artwork by GDS user researcher, Naintara Land. Keep in touch. Sign up to email updates from this blog.