https://userresearch.blog.gov.uk/2014/11/05/doodles-on-why-doing-user-research-in-the-right-place-matters/

Doodles on why doing user research in the right place matters

I've been thinking (and doodling).Whilst we're busy making things...

Our users are going about their lives...

User researchers walk in the user's shoes...

So we can understand why...

If we do research here... rather than here...

Then we're less able to make products that let users do this...

To sum up

As user researchers, our role is to mirror our users’ reality back to our product teams - in all its messy and convoluted glory - not the other way around.

We do this by scoping and carrying out research around the user, rather than the shape of the teams we sit in.

What we ask of our teams, is that they come on the journey with us (that they get to know their users) so we can make the right products, and make them well.

All artwork by GDS user researcher, Naintara Land. Keep in touch. Sign up to email updates from this blog

1 comment

  1. Sue

    I love this. Naintara's excellent doodles helps simplify why user research at the right time is important, in a visual and fun way.

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