https://userresearch.blog.gov.uk/2015/06/03/tips-for-presenting-user-research-at-show-and-tell/

Tips for presenting user research at show and tell

Faraday Michael Christmas lecture

In agile, we find that user research works best when we do research in every sprint.

We also know that research only has value if everyone in the team, and key stakeholders beyond, learns from research. That's how we make better services.

I encourage all the teams I work with to have a what-we've-learned-about-our-users slot in the show and tell - or demo, showcase, or review - at the end of each sprint.

To do this, I create a simple 'findings' slide deck. In this post, I'll share how I make them.

I use a simple format

I often have just a few hours to create a findings slide deck for a show and tell, so I use a simple format of:

  1. a 'what we did' slide
  2. a set of 'findings' slides
  3. and possibly one or two 'what we're doing next' slides

For the findings slides I use news style writing techniques.

News style writing

A standard news story has an attention grabbing headline, a lead or intro that states the story's essential facts, one or two nutshell paragraphs that describe the news value of the story, and a relevant and engaging illustration.

Here's an example from BBC News…

NewsStory

Example findings slides

If you look at these examples of findings slides, you can see the similarity with the new story…

The photo booth model is strong

Younger users don't know process

The anatomy of a findings slide

Each findings slide has a heading that's a distilled statement of an important thing we've learned (headline). It then states the essential facts of the finding (lead or intro), explains it's importance and consequence (nutshell), and has a relevant illustration - photo, screenshot, quote or diagram.

Here are my tips for your findings slides.

Focus every finding on your users

I make sure that every finding is focussed on our users - who they are, what they do, how they think, what they need, how they use our service, what happened when they tried our prototype, etc.

5 to 10 findings are normally enough

For a show and tell, 5 to 10 findings are normally enough. So you'll need to focus on what's most important right now. Priority order is okay, but a more engaging narrative order works best.

Put video clips on the next slide in the deck

When I want to illustrate a finding with research video clips, I put them on the next slide in the deck. This is a great way to frame and introduce a set of video clips that would otherwise lack context.

Useful beyond the show and tell

Findings slides, in this format, are easy to talk to and they make taking questions in a show and tell easier. But they can also stand on their own when shared with people who miss the presentation.

Also, as sprints go by, the collection of findings decks provides an easily accessible record of what we've learned about our users.

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2 comments

  1. Comment by Natalie Smithson posted on

    Thank you for this, I've been thinking about how to present some of the more intangible work in a show and tell, and this is a good straightforward format. I shall be making use of this info!

    Reply
  2. Comment by John Beale posted on

    Thank you John: clear, clean, simple. 'Focus every finding on your users' is a great tip.

    Reply

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