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Sample size and confidence: how to get your team to trust qualitative research
If you're doing qualitative design research, don't worry about sample size. Sample size and statistical significance don't matter*.
Tips and techniques
A simple technique for evaluating content
I've been working with our content designers to refine content that explains the Identity Assurance service.
Using prototypes in user research
In this post, I’ll share how we’ve been using and building prototypes in user research to inform the development of digital services.
Including users with low digital skills in user research
The digital inclusion team at GDS recently published the digital inclusion scale.
Changing the game: the participant researcher
Though I'm careful about it, setting the scene has always been something I've found really helpful when doing user research - I ask a participant to imagine they’re in a particular situation and have a particular need.
What makes a good user research facilitator?
A combination of charm, wit and tenacity... just like Jeremy Paxman! Or maybe not. The best way to learn how to facilitate is to watch experienced facilitators work, pick up techniques from them, then practice. There are however several key tips and …
Configuring a Mac laptop for user research
The amazing new GDS research studio at Aviation House has both Windows and Mac computers, allowing our research participants to choose the system they're most familiar with.