If you're doing qualitative design research, don't worry about sample size. Sample size and statistical significance don't matter*.
Tips and techniques
I've been working with our content designers to refine content that explains the Identity Assurance service.
In this post, I’ll share how we’ve been using and building prototypes in user research to inform the development of digital services.
The digital inclusion team at GDS recently published the digital inclusion scale.
Though I'm careful about it, setting the scene has always been something I've found really helpful when doing user research - I ask a participant to imagine they’re in a particular situation and have a particular need.
A combination of charm, wit and tenacity... just like Jeremy Paxman! Or maybe not. The best way to learn how to facilitate is to watch experienced facilitators work, pick up techniques from them, then practice. There are however several key tips and …
The amazing new GDS research studio at Aviation House has both Windows and Mac computers, allowing our research participants to choose the system they're most familiar with.