It’s user research, not user testing

At least a dozen times a week I find myself saying to someone: We call it user research not user testing. We test our design, our words and our ideas. We don’t test our users. It’s a little thing, some …
At least a dozen times a week I find myself saying to someone: We call it user research not user testing. We test our design, our words and our ideas. We don’t test our users. It’s a little thing, some …