We have a well-loved mantra: research is a team sport. It’s not just about embedding a user researcher in the team to report back on what the user said, it’s about the team participating and collaborating with the researcher.
Have you heard the story about the chicken and the pig? The chicken is having a meal in a restaurant with her friend, the pig. "We can cook better food than this," she says, "we should open our own restaurant." …
Our user researchers work with project teams throughout a service lifecycle. They’re not just testing usability, they’re researching with users and feeding insights back to the team all the time.
User research doesn't have the best reputation for fitting well into agile project teams. Agile requires speed - getting useful insights to an agile team quickly can be difficult to achieve.
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