User research not just usability
Our user researchers work with project teams throughout a service lifecycle. They’re not just testing usability, they’re researching with users and feeding insights back to the team all the time.
User researchers: what you need to do to pass the Digital by Default Service Assessment
From April 2013, all new or redesigned digital services must meet the Digital by Default Service Standard. Understanding and responding to user needs is at the heart of the standard so, when your team comes up for assessment, it’s important that …
Why we built an in-house user research lab
This is the viewing room in our new user research lab, filled to the brim with people from across a project team - developers, designers and service managers. In short, everyone involved in making a service for government.
How we do research analysis in agile
At a recent all staff meeting, a guest speaker joked that GDS must be keeping the sticky note industry in business. It’s true to say, if you visit GDS, you're sure to see a wall covered with sticky notes somewhere.
It’s user research, not user testing
At least a dozen times a week I find myself saying to someone: We call it user research not user testing. We test our design, our words and our ideas. We don’t test our users. It’s a little thing, some …
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