How doing ethnographic research with farmers and advisers helped to build trust and reframe a policy challenge.
Though I'm careful about it, setting the scene has always been something I've found really helpful when doing user research - I ask a participant to imagine they’re in a particular situation and have a particular need.
We have a well-loved mantra: research is a team sport. It’s not just about embedding a user researcher in the team to report back on what the user said, it’s about the team participating and collaborating with the researcher.
I’m working on Apply for Carer’s Allowance, 1 of 25 exemplar services we’re building as part of Digital Transformation.
We had just travelled up a long, deeply potholed dirt track, ominously called ‘unnamed road’ on the GPS and were now looking for ‘Three Chimney farmhouse’.
We originally published this blog post about 4 months ago on a makeshift Tumblr, which we used to journal the building of our lab.
Have you heard the story about the chicken and the pig? The chicken is having a meal in a restaurant with her friend, the pig. "We can cook better food than this," she says, "we should open our own restaurant." …
It's been another busy week of user research. Here are some of the highlights.
A combination of charm, wit and tenacity... just like Jeremy Paxman! Or maybe not. The best way to learn how to facilitate is to watch experienced facilitators work, pick up techniques from them, then practice. There are however several key tips and …
We thought you might find it interesting to see some of the work that user researchers at GDS get up to each week. Here's a small sample of things we've done this week.
The amazing new GDS research studio at Aviation House has both Windows and Mac computers, allowing our research participants to choose the system they're most familiar with.